TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

Mass Media / Mass Effect

There is a scene in Inside Out where Joy and Sadness, Riley’s emotions along with Bing Bong, her imaginary friend are riding literally in her train of thought when th...

Mirrors: Capturing And Recording The Collective Consciousness Through Media

In the recent wake of the Yakub Memon case, opinions have been polarized creating a rift, a schism of thought and identity has manifested in the nation’s collective c...

Top 5 New Media/Web Platforms For Change

I recently read an article by Sean Parker, the founder president of Facebook and the man behind the revolutionary Napster,that took the music world by storm, speaking about...

Of A Biased Media, Yakub Memon And Baby Crows!

So as I walked into the elevator that would take me to my apartment on the 7th floor after work last evening, in walked with me a lady well over 75 years of age.

I ...

80% Have Lost Faith In Mainstream Media, 70% Feel Prime Time Debates Are Chaotic & Meaningless

In India, there are approximate 130 million subscribers of cable TV (both DTH and traditional cable); and out of those, around 40-50% do watch news related channels at leas...

Social Media Sharing, News And Opinion Leadership: Recent Research.

Although social media channels have not yet become the primary way that the public at large accesses news, many recent reports and studies confirm that social networks are ...

How TV Shows Like ‘Modern Family’ Helped Shape Perceptions Of Same-Sex Marriage (POLL)

Today’s Supreme Court ruling in favor of gay marriage was the opinion of five judges. But their decision also reflects changing attitudes among the population at larg...

Tapu Sena’s All Grown Up

Sometimes, script writers would do well to look around and take in what?s really going on in their world, or in the outside world and take a leaf from that. It?s okay to ce...