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How Women Consume TV On Weekdays
Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...
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Changing Kenya’s Landscape For Wildlife And Jobseekers
Twenty years ago, this wildlife corridor in southern Kenya was in jeopardy. A scarcity of jobs in this impoverished, arid landscape meant people were hunting wild giraffe a...
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Original Content & Consumer Insights Makes Big Ganga The Leader – Tarun Katial
Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offer...
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"Availability Of BARC Rural Data Is Welcome New Arsenal": Sam Balsara
BARC India recently announced the completion of its joint venture with TAM Media Research, with the latter making an exit from the television ratings business effective Feb...
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A Milestone Year For Media
The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...
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BARC India To Launch Rural Data From Week 41
BARC India will release the much-awaited rural ratings from Week 41 (10–16 October). The decision comes after the board members of the joint industry body today decid...
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BARC Ratings: Bangla Channels Rise; Bhojpuri Market Sees Decline In Week 38.
In week 38 (September 19 – 25, 2015) in the Telugu market Maa TV climbed to No.2 spot this week from No.3 last week, while ETV Telugu rose to take up No.3 spot. In th...
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BARC Goes Rural: The Great Media Manthan
The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...
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DD Ratings Increase By 58% On The Back Of New Shows –
Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size
News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...
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