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TAM &IMRB International Launch Teleweb Audience Measurement.

The advertising and media industry is all set to get its first multimedia measurement data and integrated media planning tool. TAM Media Research & IMRB International h...

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BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

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BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

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Environment

These Scientists Think Genetically Modified Rice Can Help Solve The Climate Crisis

A new kind of genetically modified rice with a higher starch content could produce more food while at the same time reducing the methane, a greenhouse gas, that's emitted w...

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Environment

These Scientists Think Genetically Modified Rice Can Help Solve The Climate Crisis

A new kind of genetically modified rice with a higher starch content could produce more food while at the same time reducing the methane, a greenhouse gas, that's emitted w...

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Health

How To Turn Big Health Data Into Big Health Action

Mobile technology has revolutionized data-collection tools for health workers, but unless that data creates meaningful change, the “data revolution” will strugg...

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Thought Factory

Technology Matters!

Technology has been heralded as the tool that will expedite the entire evolutionary process of human beings. Technology has boomed over the last 40-45 and has taken over mu...

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Zee Melt 2015: Measurement Challenges And Techniques

In the session organised by BARC India, speakers from Médiamétrie, Mark Data, Nielsen Asia Pacific and William McKenna & Associates, discussed and debated...

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Environment

Care about global climate change? Then fight local air pollution

Leaders of developing countries should take a look at a new study by professors and researchers at Harvard, Yale, and the University of Chicago, and keep it in mind when th...

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