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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

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The Best And Worst Tv Shows For Female, Minority Directors: Dga Study

The Directors Guild of America has released its best and worst lists of TV shows that hire female and minority directors. Four out of the 27 worst violators — shows t...

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Gender

The Best And Worst Tv Shows For Female, Minority Directors: Dga Study

The Directors Guild of America has released its best and worst lists of TV shows that hire female and minority directors. Four out of the 27 worst violators — shows t...

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Gender

Women Football Stars To Make Debut On FIFA Video Game Cover

American World Cup champion Alex Morgan will be one of two women soccer players to score a first by featuring on the front cover of FIFA, the world’s most popular foo...

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Meet BARC, A New TV Ratings System To Create A New Set Of Winners And Losers

It took nearly a decade of talking, three years of operational groundwork and even a rare Telecom Regulatory Authority of India (Trai) recommendation that government actual...

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Zee Melt 2015: Measurement Challenges And Techniques

In the session organised by BARC India, speakers from Médiamétrie, Mark Data, Nielsen Asia Pacific and William McKenna & Associates, discussed and debated...

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Gender

The Film By Two Women That Has Wall Street Talking

Hollywood hasn’t released a notable female-led film set on Wall Street for 27 years. Not since Mike Nichols’s 1988 comedy Working Girl—starring Melanie Gr...

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Hollywood

World Baby Shower By Shakira And Gerard Pique A Big Hit For UNICEF

“Gerard and I are so happy to know that so many kids will benefit from the generosity of all of those who have participated in the World Baby Shower movement—an...

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TV industry heading for a rating-dark period

The television broadcast industry is heading for a rating-dark period. While the door will shut for TAM Media Research, BARC?s entry will possibly happen in April this year...

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Expected topline growth for next fiscal is at least a 25-30%: N P Singh

“My mantra to everyone is that we are winners, start believing like winners and let’s post some big wins on board” says an optimistic N.P. Singh, CEO, Mul...

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