FICCI Frames 2017: There Is A Need For Partnerships To Create A Digitally Empowered Society

MUMBAI, 21 March, 2017: At the session on ‘Connecting the Unconnected - Upgrading technology and infrastructure to the last mile’ at FICCI FRAMES 2017, Mr. J. S...

FICCI Frames 2017: Copyright Board To Oversee Implementation Of IP Laws For Film Industry In The Offing

MUMBAI, 21 March 2017: The Ministry of Information & Broadcasting (I&B) has initiated discussions with the Department of Commerce, Ministry of Commerce & Indust...

Appealing To Diverse Audiences With Snapchat

Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics. On Monday, Essence , a magazine celeb...

Children's Health, Privacy At Risk From Digital Marketing

The World Health Organization (WHO) Has Published The Report, Which Calls For Immediate Action By Policy Makers To Recognise And Address The Growing Issue Of Targeted Marke...

Living Local, A Hyper-Local Social Networking Platform To Connect Mumbai Hooders Like Never Before

~ A one of its kind online platform that invites you to “Claim Your Hood”.

February 2016: Living L...

Pyaasa – Guru Dutt’s Cult Classic Becomes The Only Indian Restored Film For World Premiere At The 72nd Venice Film Festival In September 2015 In The Competition Section (E)

“Pyaasa” – A timeless masterpiece by Guru Dutt becomes the only Indian film restored by an Indian company for a world premiere in the competition section ...

These Empowering Ads Were Named The Best Of #femvertising.

Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is. SheKnows Media, a women’s lifesty...

Hiring Activity Up In Media, Entertainment Sectors:

Hiring in the media and entertainment industry rose 9 per cent in the 12 months to May 2015, thanks to increased penetration of digital media, satellite TV, and wide scale ...

Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...