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BARC Goes Rural: The Great Media Manthan

The Broadcast Audience Research Council (BARC) has churned the ocean of Indian TV audience and has found the nectar of rural market reach for our marketing and advertising ...

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Environment

It Turns Out Earth Has Seven Times as Many Trees as Previously Thought

In a study published Wednesday in the journal Nature, researchers describe using a combination of satellite imaging, boots on the ground trees-counting, and forest inventor...

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DD Ratings Increase By 58% On The Back Of New Shows –

Supplemented by a line-up of new shows as well as an advertising campaign, the public service broadcaster’s ratings jumped from 115 in week 32 to 182 in week 33
...

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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...

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The Best And Worst Tv Shows For Female, Minority Directors: Dga Study

The Directors Guild of America has released its best and worst lists of TV shows that hire female and minority directors. Four out of the 27 worst violators — shows t...

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Gender

The Best And Worst Tv Shows For Female, Minority Directors: Dga Study

The Directors Guild of America has released its best and worst lists of TV shows that hire female and minority directors. Four out of the 27 worst violators — shows t...

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Gender

Women Football Stars To Make Debut On FIFA Video Game Cover

American World Cup champion Alex Morgan will be one of two women soccer players to score a first by featuring on the front cover of FIFA, the world’s most popular foo...

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Gender

It’s Time That English News Media Stops Being Sexist.

The news channels keep debating about how women get a raw deal in our country. How India is a male-dominated society. Anchors and activists get your blood to a boil, an Arn...

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Meet BARC, A New TV Ratings System To Create A New Set Of Winners And Losers

It took nearly a decade of talking, three years of operational groundwork and even a rare Telecom Regulatory Authority of India (Trai) recommendation that government actual...

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Zee Melt 2015: Measurement Challenges And Techniques

In the session organised by BARC India, speakers from Médiamétrie, Mark Data, Nielsen Asia Pacific and William McKenna & Associates, discussed and debated...

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