Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

BOLLYWOOD FIGHTS BACK!

Bollywood has come together to seek redress against the irresponsible, derogatory and defamatory reporting by Times Now and Re...

Close Encounters with Rekha

On her 66th birthday, Khalid Mohamed writes on the eternal mystique of Rekha.

It’s ...

Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

Rameshwari wahi jo sab ka man bhaaye

Aparajita Krishna takes us with her on a journey through Rameshwari’s life - from a student of acting to becoming a film star, wife, m...

Online Classes: Boon or bane

Educationists and students talk to Monarose Sheila Pereira and discuss the pros and cons of online education.

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Signs of the times: Congratulations Ammi!

Humra Quraishi writes, “In the backdrop of the upcoming Mahatma Gandhi Jayanti, I have been wondering how Gandhi would&r...