Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri 

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Hey Guys, give brand LOVE a chance!

Catalyst, hidden persuader or gentle, deceptive brand statement, LOVE, Monojit Lahiri insists, is much more than a 4-letter wo...

“Who says only Bollywood songs are gold?!” – Gulzar

As Bollywood’s undisputed Poet Laureate moves from strength to strength, Monojit Lahiri recalls some amazing conversatio...

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

Celebrating Bachchan!

It’s his 79^th birthday on the 11^th October, and S M M Ausaja writes that It’s not easy to ch...

Signs of the time: What Gandhi didn’t want

Humra Quraishi looks at the indiscriminate violence taking place around the country ironically...

Evolution of Pakistani TV Shows– Part 2

After receiving a great response on the first episode of Read More

Her Bollywood

Anubha Yadav’s book Scripting Bollywood: Candid Conversations with Women Who Write Hindi Cinema, lights up a neglected space in film...

Half a lifetime: Rahul Vohra

It’s a dress-circle view that Vinta Nanda brings,...