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Twitter, Google Beware: Instagram Opens API For Advertisers

More than 3 years after being acquired by Facebook for $1 billion, one of the most popular social photo sharing networks is taking the first steps towards independence and ...

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Gender

These Empowering Ads Were Named The Best Of #femvertising.

Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is. SheKnows Media, a women’s lifesty...

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Gender

You’ll Never Believe Why India Is Better Than Silicon Valley For Women!

This seems rather hard to believe considering the multitude of articles written on gender discrimination against women in India. But India is a land of surprising dichotomi...

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Gender

Is Gender Sensitivity Coming Of Age In Indian Advertising?

Industry experts share their views on where Indian advertising stands as far as gender stereotypes are concerned and how much the attitude and outlook of the industry has c...

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Festivals

Cannes 2015: Ideas Are Missing In Print Ads Across The World: KV Sridhar

KV Sridhar, Chief Creative Officer, SapientNitro India who is on the Press Jury at the Cannes Lions International Festival of Creativity, 2015, says most Print advertising ...

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Thought Factory

Technology Matters!

Technology has been heralded as the tool that will expedite the entire evolutionary process of human beings. Technology has boomed over the last 40-45 and has taken over mu...

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Bollywood

Amitabh Bachchan To Feature In Social Ads For DD Kisan

Bollywood mega star Amitabh Bachchan has been roped in for a social ad campaign and will feature in audio visuals, radio jingles including field publicity for the latest ch...

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Trending

60 Powerful Social Issue Ads That’ll Make You Stop And Think

We’ve seen some great public service campaigns recently which made us wonder – why not do posts on the best ones in the last couple of years? We scoured the int...

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Trending

Soon Consumers Will Be Regulators…

A few years ago, global consumer goods giant Unilever found itself in a sticky situation. A new advertisement for its margarine Flora, had sparked a huge row. The ad showed...

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Trending

Upworthy’s Native Ads Generate More Than $10 Million Revenue

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat...

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