The brand mascot who walked the talk

He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of...

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

Badshah: On the mat

The recent controversy over rapper Badshah, allegedly buying likes and views opens up the debate over fake followers on social media once more,...

The End of a New Beginning

Sandeep Goyal says that the one thing he has never understood about TikTok is – why does...

Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

Minus ‘Fair’ will Fair & Lovely lose its raison d'être?

Carol Goyal explores if a change in brand name results in the death of a brand

HUL’s announcement th...