Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

Media & Entertainment: Tomorrow is another day

Amit Khanna explains why COVID-19 is undeniably accelerating change in the way we live life and consume entertainment.

Broadcasters Plan More Free Channels To Tap Rural Viewers

Indian television broadcasters are starting to focus on the rural viewer, a segment that has been neglected for a long time, as the scope of revenues were limited due to th...

80% Have Lost Faith In Mainstream Media, 70% Feel Prime Time Debates Are Chaotic & Meaningless

In India, there are approximate 130 million subscribers of cable TV (both DTH and traditional cable); and out of those, around 40-50% do watch news related channels at leas...

Viacom18 Announces Launch Of English GEC Colors Infinity

Viacom18 have announced two new English General Entertainment channels – ‘Colors Infinity’ and ‘Colors Infinity HD’. The brand new channels wi...

Love Story To Be Flag Bearer Of Tata Sky’s Disruptive Initiative

MUMBAI: Indian DTH player Tata Sky rattled competitors when it launched the world’s first ‘Daily Recharge’ plan for meager Rs 8, which gave viewers the ch...

TV Industry To Touch Rs 975 Billion In 2019: FICCI KPMG Report

There is some good news for Indian broadcasters, who even after digitisation of phase I and II cities, have not been able to reap its full benefits. According to the ?FICCI...

Kareena Kapoor to endorse campaign for children’s benefit

Bollywood actress Kareena Kapoor has been roped in to support Child-Friendly Schools and Systems (CFSS) campaign. It is a joint initiative by DTH provider Tata Sky and Unic...

In its latest campaign, Tata Sky tells parents that television is a good learning aid for young kids

DTH player Tata Sky, in its latest campaign ‘Ab Bachche Seekhein TV se’ (Kids learn with television), is targeting parents with children between ages 6 and 12 y...