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World No Tobacco Day 2016: WHO Appeals For Plain Packaging Of Tobacco Products.

The World No Tobacco Day is observed on May 31 every year, and this year, the World Health Organization (WHO) is calling for governments across the world to enact policies ...

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Women Check Out These Gorgeous Posters Promoting Future Of Space Travel

The NASA Jet Propulsion Laboratory has released a series of stylish, imaginative
posters advertising fictional vacations in outer space. From “Experience the Mig...

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Flowing With Rashmi: An Interview With The Director Of The FLO Film Festival

Rashmi Lamba is the Festival Director at the FLO Film Festival, a festival geared towards the empowerment of women. The festival explores positive portrayals of women and g...

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Seeds For Cinema: An Interview With Dr Shravan Kumar, CEO, CFSI

“At CFSI we not only want to make films but also make film makers”
-Dr. Shravan Kumar
On the fifteenth of February, Director, Producer and Managing Di...

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Vikas Khanna Elevated To National Sales Head, India News

New Delhi, 22 February 2016: iTV Network, the fastest and the youngest growing news network in India, has elevated VikasKhanna to the post of National Sales Head of India N...

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Budweiser And Helen Mirren Say No To Drunk Driving

Budweiser is using the bright lights of advertising’s biggest stage — Super Bowl 50 — to take on drunk driving in an unexpected, unorthodox and powerful w...

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A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Nielsen Launches Digital Advertising Measurement Solution

The Nielsen Digital Ad Ratings will deliver the reach, frequency, gross rating point (GRP) metrics and demographics of online audiences. The Nielsen Digital Ad Ratings solu...

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Women’s Empowerment Gets A Fillip In Advertising In India

MARKETING strategies can never ignore women as they are pivotal in household purchase decisions. So can advertising strategies be any different? A recent flurry of ads...

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