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Ad Council Turns To Google, ‘Social Influences’ For Creators For Good Campaign
Whether it be Bono’s RED campaign to fight AIDS or Sarah McLachlan’s public service announcements about preventing animal cruelty, celebrities have long helped ...
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60 Powerful Social Issue Ads That’ll Make You Stop And Think
We’ve seen some great public service campaigns recently which made us wonder – why not do posts on the best ones in the last couple of years? We scoured the int...
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Government To Hire Professional Agency For Swachh Bharat Campaigns; Chalks Out Rs 200-cr Budget
NEW DELHI: The government has decided to outsource the Swachh Bharat Abhiyan publicity campaign to a professional agency for the next four years and has earmarked nearly Rs...
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KFC, Taco Bell, Pizza Hut Adopt Zero Deforestation Policy For Palm Oil
Yum! Brands, the company that owns KFC, Taco Bell and Pizza Hut, on Thursday announced a zero deforestation policy for its palm oil sourcing. The move came after aggressive...
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Akshay Kumar To Auction His Wardrobe And Personal Accessories
When it comes to charity and lending their names to social causes, many Bollywood celebrities have come out in support and have given their fair share at fund raising campa...
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Soon Consumers Will Be Regulators…
A few years ago, global consumer goods giant Unilever found itself in a sticky situation. A new advertisement for its margarine Flora, had sparked a huge row. The ad showed...
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How Data Can Improve the Impact of Stories
‘Our ancestors created their myths and told their stories for a human purpose. Any good story, any good novel, should have a message’, wrote Chinua Achebe, the ...
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Sam Simon Named As Honorary Director Of PETA
Sam Simon – co-creator of The Simpsons and renowned philanthropist- has been named an honorary director of PETA. Simon was diagnosed with terminal cancer in...
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Women, Newborns and Health: Today’s Evidence, Tomorrow’s Post-2015 Agenda
2014 was an inspiring year for those fighting for women’s rights and better access to health and education, with global campaigns such as #HeForShe launched by Goodwi...
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Global campaign aims to inspire British cities to choose 100% clean energy
Hope that example set by Munich, Seattle, Lima and others will prompt pledges to commit to zero emissions by 2050 Environmental campaigners are hoping that 2015 will be the...
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