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What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Deepika Padukone is India’s most beautiful and glamorous

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive a...

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Good cricket but the joie de vivre is missing

Yuzvendra Chahal’s fiancee Dhanashree Verma cheering at RCB games has been amongst the most uplifting moments of the Dubai IPL, writes Read More

Poet with a social commitment: Sahir Ludhianvi

Terribly disturbed by his dear and younger friend Mohammad Rafi's demise on July 31, 1980, Sahir also followed suit after a few months, writes ...

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Amol Palekar - In a flashback that is very present!

I am often visited by Amol Palekar flashbacks, writes Aparajita Krishna

As time passes by...

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Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

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Bhanu Athaiya: Best of the Best

Film historian, Dhruv Somani, picks his 10 favourites from the vast collection  created by the late doyenne of film costu...

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Justice Is A Blindfolded Woman

Anupama Mandloi tells you why it is a good thing that the girl gang raped in Hathras isn’t alive to see the travesty of ...

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Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

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