Indian Railways Will Create Biggest Ad Platform Outside TV

It seems that monetization is Indian Railways’ biggest mission as of now, and they are leaving no stone unturned to pump up more revenues, from every possible inch of...

IAA Joins Hands With Laadli: Media Awards For Gender Sensitivity

The International Advertising Association (IAA) is supporting the Laadli Media Awards for Gender Sensitivity to take the national awards across South Asia. In its tenth yea...

Poojita Chowdhury: The Accidental Filmmaker

Interview With Poojita Chowdhury

Our creative director, Shiv Bhalla caught up with Poojita Chowdhury, whose film ‘Gender Bender’ has been making waves. ...

FICCI Frames 2017: In The Era Of Digitization, Integrated Newsrooms And Industry Partnerships Is The Way Forward For Newspapers

MUMBAI, 23 March, 2017: The Indian print media has long enjoyed a strong readership base and a handsome share of the advertising budget. However, with the advent of disrupt...

Ads For Thought: Six Heartwarming Commercials That Project The Changing Face Of Indian Advertising

The advertising sector in India has been showing several signs of having evolved for the better, these days. There has been a spurt of recent commercials that manage to sel...

Can Japan's ad Industry Become A Model For Gender Equality?

Shinzo Abe’s ‘womenomics’—his apparent drive to open up Japan’s workplace for women—looks set to remain a controversial topic well into ...

Teenage Pregnancies: Why Adivasi Babies Are Dying In Dadra And Nagar Haveli

In June, 18-year-old Parsula Takre attended the funeral of her first child who she did not have a chance to name. A few villagers gathered and buried her son. Takre gave bi...

Brands Are Throwing Out Gender Norms To Reflect A More Fluid World

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a f...

World No Tobacco Day 2016: WHO Appeals For Plain Packaging Of Tobacco Products.

The World No Tobacco Day is observed on May 31 every year, and this year, the World Health Organization (WHO) is calling for governments across the world to enact policies ...