Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

CNN-IBN Appoints Anuradha Mathu Agrawal As National Revenue Head

New Delhi, 11 May, 2015:CNN-IBN, India’s most awarded English news channel, has announced the appointment of AnuradhaMathu Agrawal as National Revenu...

Rich Mom, Poor Mom: Growing Gap In Global Access To Maternal Health Care

Less than six miles separate the crowded public hospital in an industrial district where Emilie Kabala gave birth from the gleaming private clinic in the tree-lined suburb ...

Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

Top 10 Social Innovation Trends Of 2015

We get it, your inboxes are jam-packed with must-read trend predictions for 2015, and no doubt some of them are right on the money. We can all feel the shift: This year wil...

KFC, Taco Bell, Pizza Hut Adopt Zero Deforestation Policy For Palm Oil

Yum! Brands, the company that owns KFC, Taco Bell and Pizza Hut, on Thursday announced a zero deforestation policy for its palm oil sourcing. The move came after aggressive...

Cinderella

Critics rating: 2.5 Stars

Cast:  Lily James, Cate Blanchett, Stellan Skarsgård, Richard Madden. Read More