How marketers can think about a Post - COVID-19 world

Perhaps it may be a little too early to say this, but we may be reaching peak lockdowns in many places around the world. The curves aren’...

Nike’s ‘Dream Crazier’ ad celebrates women in sports

Serena Williams featuring in “Dream Crazier”, an ad celebrating women in sports got some high recognition and praise on social medi...

Summer Movie Showdown

Summer movies are supposed to be the cream of the year, but this year, Hollywood's summer deliverables have more or less been a disaster. Multiplex chains saw a cumulative ...

Hashtag Marketing

The past few years have seen a shift in the face of marketing, with advertisers harnessing the addictive power of social media to publicize their brand. The newest addition...

Sushant Dash: "We Speak About Issues That Plague The Nation"

Tata tea has once again launched an ad campaign under the 'Alarm Bajne se Pehle Jaago Re' thought umbrella. The new film '#ItsOk' demonstrates how simple gestures can go a ...

United Colors Of Benetton Bets Big On Femvertising

A look at the brand's new spot titled #UnitedByHalf, which promotes equality of the genders. 'Gender Equality' seems to have grabbed the limelight lately with several brand...

True Review Movie - Waiting

Cast: Naseeruddin Shah, Kalki Koechlin, Rajat Kapoor

Direction: Anu Menon

Produced:Priti Gupta, Manish Mundra

Written:AtikaChohan

Genre: Dra...

Dove Puts Dusky Skin And White Hair In The Spotlight

If beauty means skinny, young, fair women with straight, long, flowing hair, what are dusky, chubby, aged, bespectacled women with short, curly hair doing in Dove's latest ...

Rewind 2015: Indian Ads That Made News This Year

The year 2015 had its fair share of popular and controversial ad campaigns. From brands like Kalyan Jewellers who were forced to pull down their creatives after facing onli...