50 years of "The Godfather"

The Corleone’s and the poetry of Crime is what Sharad Raj examines after watching The Godfather for the nth time on the ...

War, Peace, Music and Memes

From ‘The answer my friend is blowing in the wind…’ by Bob Dylan to ‘Vladdy Daddy please no war…’ on Tik ...

All you wanted to know about Omicron

The new variant of concern: Omicron has assumed the status of The Global ‘Scariant’ of Concern, bec...

Memories of an advertising man…

In this fascinating first-person-account, Monojit Lahiri, known for his Bollywood-driven opinion pieces, tracks the changing c...

Satyajit Ray: 10 Great Sequences

The films of Satyajit Ray have provided us with iconic moments that celebrate the many hues of life, all shot w...

How To Protect Intellectual Property

For blockchain technology to take off in the management of IP design rights and copyrights, there would be a need to an agreed and internationa...

Homes, Bollywood Homes

Khalid Mohamed writes on some of the impressive star homes in B-town.

There’s somet...

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Vaccine Development: The Multiplier Benefits Of Blockchain

Despite the numerous advantages to using blockchain for the various stages of vaccine development and deployment enunciated above, a number of ...