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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

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Second Innings: MS Dhoni

It was an unforgettable sunset at 19:29 hours on Independence Day, writes Sandeep Goyal, Read More

Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

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Echoes of 'Black Lives Matter' in India

The unrest, the carnage, the protests that shook Trump’s America a few weeks ago, seems to be echoing in India too - though the tremors a...

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Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they&...

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Celebrities who said "No" and stood up for their Beliefs

A celebrity, be it an actor or a sportsperson, is a role model for many youngsters. Celebrities earn obscene am...

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Celebrity Circus and Media

Andy Warhol famously said that everyone in the world would be famous for fifteen minutes.

Hyperbole per...

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Virat Kohli bats for Ola Share; urges citizens to opt for Shared Mobility

16th November 2017, New Delhi: With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola, India’s most popular mobile app for transportation...

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Alia Bhatt, Virat Kohli And Priyanka Campaign “We Are Equal” On Women’s Day

Bollywood actress Alia Bhatt and Indian Cricket captain Virat Kohli will be participating in the Centre’s gender equality campaign “We Are Equal” on the I...

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