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The Struggle to be ‘YOURSELF’ Online

“The reason we struggle with insecurity is that we compare our ‘behind the scenes’ with everyone else’s highlight reel.”- Steve Furtick

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A Dope for Disjointed

Netflix has come up with an interesting promotional gimmick to accompany its new series named 'Disjointed'; the streaming service has teamed up with a pot dispensary to sel...

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Facebook’s New Venture – Video Streaming

Facebook Inc. is set to launch its video-streaming product by the end of the week, which will feature short episodes from series of its content partners.

Named 'Wat...

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Salim Asgarally’s latest offering - Innovative Idea’s Inked (III):

Sustainability, Entrepreneurship and Fashion & Design are its key deliverables to young India.

I’ve heard many of Salim’s c...

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Brooke Bond Red Label's Happy Hijras Return With 'Sab Rab De Bande'

Hindustan Unilever (HUL)'s happy hijras (Hindi slang for eunuchs) are back, this time with Sonu Nigam, and a much higher branding quotient. 'Brooke Bond Red Label 6 Pack', ...

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Beyond Pink and Blue!

When a baby is born, the obstetrician announces “It’s a boy” or “It’s a girl.” As babies, children learn to categorize everyone as eithe...

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Associating With A Cause Has To Link Back To Your Core Philosophy: Amarjit Batra

‘Branding a purpose versus Purpose of Branding’ was the theme of the 5th edition of Pitch Top 50 Brands Awards from the exchange4media group, that are held each...

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Tampons That Change The World, One Period At A Time

These are the confident and unapologetic words that greet you when you visit the website for SHEVA, a startup that sells feminine hygiene products for a cause. The branding...

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TV Review: A SUITABLE ACTOR Television

There are thousands of shows currently being aired on Indian television featuring a few hundred actors. Most shows are imperceptible with lackluster performances, while a h...

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