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Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

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What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Deepika Padukone is India’s most beautiful and glamorous

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive a...

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Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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BOLLYWOOD FIGHTS BACK!

Bollywood has come together to seek redress against the irresponsible, derogatory and defamatory reporting by Times Now and Re...

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From Activism to Slacktivism

Amit Khanna writes that even as hundreds of millions wake up to a good morning message from friends and family, an equal if no...

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Just Carry on: Ebrahim Alkazi

Aparajita Krishna walks you through the life and times of Ebrahim Alkazi; also what it was, that he meant to Indian Theatre.

Media & Entertainment: Tomorrow is another day

Amit Khanna explains why COVID-19 is undeniably accelerating change in the way we live life and consume entertainment.

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Indian Media: Delete, Copy, Paste & Repeat

Amit Khanna writes that a simple definition of news is organized information about a changed situation, events, happenings and...

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