BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

ICD -11: Simplifying the Codes

Half a century ago, a disease like schizophrenia, would probably never be diagnosed similarly in countries acro...

World Environment Day: Top Sustainability Stories

Over the past two decades, sustainability has become more than a fad or a buzzword. Research shows that sustain...

Do Celebrities make a Difference to Environment Protection?

Celebrity endorsements play an important role when it comes to selling a product. A lot of mainstream or A-list...

The Himalayan Biodiversity in Jeopardy

The aesthetic beauty of Himalayas is indescribable in words. Let's dig into some facts: The Indian Himalayan re...

Moving away from Concrete Jungles to Vertical Forests

The rising heat, melting polar caps, global warming and greenhouse effect are just a few of the grave dangers o...

Growing Refugee Crisis resulting in Trafficking and Slavery

Nobel laureate Kailash Satyarthi believes that the refugee crisis has exacerbated human trafficking and modern ...

Gender Inequality: Pressure is on the Men Too

"There are far more incentives for women to act masculine than there are for men to act feminine."

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Women Entrepreneurs who Rule the Roost

Women have come a long way from just being a homemaker. Gone are the days when women were considered no match f...