Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

Associating With A Cause Has To Link Back To Your Core Philosophy: Amarjit Batra

‘Branding a purpose versus Purpose of Branding’ was the theme of the 5th edition of Pitch Top 50 Brands Awards from the exchange4media group, that are held each...

These Empowering Ads Were Named The Best Of #femvertising.

Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is. SheKnows Media, a women’s lifesty...

Tampons That Change The World, One Period At A Time

These are the confident and unapologetic words that greet you when you visit the website for SHEVA, a startup that sells feminine hygiene products for a cause. The branding...

TV Review: A SUITABLE ACTOR Television

There are thousands of shows currently being aired on Indian television featuring a few hundred actors. Most shows are imperceptible with lackluster performances, while a h...

Climate Change: How To Make The Big Polluters Really Pay

By dropping Shell, Lego shows new ways to target the astronomical profits of the fossil fuel industries When the call came in that the University of Glasgow had voted to di...

Girvi Takes Flight

Whichever way you spell this recent show on Colors TV -- Udaan or Udann, it is going where few TV series have gone. Placed in a remote region of India, there is an antithes...

Ad of the Day: Verizon Reminds Parents That Girls Aren't Just Pretty but 'Pretty Brilliant'

It’s 2014. We’re in a post-feminist society, right? Ha ha. Nope. That’s why campaigns like “Inspire Her Mind,” from Verizon, in partnership wi...

True Review : Edge of Tomorrow

Critics Rating:3.5 STARS*

Cast: Tom Cruise, Emily Blunt

Direction:Doug Liman

Produced:Erw...