Business and Politics

The End of a New Beginning

Sandeep Goyal says that the one thing he has never understood about TikTok is – why does its millions of followers not convert to larger earnings for its influencers?&nb...

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Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity fee to drop by 20-30 per cent IIHB has released a...

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Minus ‘Fair’ will Fair & Lovely lose its raison d'être?

Carol Goyal explores if a change in brand name results in the death of a brand HUL’s announcement that it is going to remove the word ‘Fair’ from the Fair &...

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Echoes of 'Black Lives Matter' in India

The unrest, the carnage, the protests that shook Trump’s America a few weeks ago, seems to be echoing in India too - though the tremors are much weaker, explains the aut...

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Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they’re using a Chinese brand or not? Let’s find out from...

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Nepotism: Advertising Industry better or Bollywood?

Sandeep Goyal gives you a view to the nepotism, which mocks at as much talent in the Advertising Industry of India as it does Bollywood.  The media has been raving ...

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Tragic Loss: Sushant Singh Rajput

Sushant Singh Rajput’s suicide by hanging, at age of 34, sent shockwaves through Bollywood on Sunday afternoon.  The police rushed to his apartment in Bandra. Init...

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Copy-right-Copy-wrong

Veena Bakshi reveals the flawed system by which our Indian entertainment universe operates; where copyrights holders may as well not be. Two films, both made by the same cele...

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Global Economy to Plunge into Worst Recession since World War II: World Bank

Per capita incomes are expected to decline by 3.6%, which will tip millions of people into extreme poverty this year, the World Bank says in its June 2020 Global Economic...

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Denial: In the Industry of Entertainment

Actor and Executive Committee (EC) member of CINTAA Ayub Khan highlights a challenge confronting the Hindi television industry since a long time. When daily soap operas were ...

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Evolution of Pakistani TV Shows– Part 2

After receiving a great response on the first episode of Evolution of Pakistani TV Shows...

September 27 2021

HIGH FIVE: Time for Some hoichoi

Starting out in 2017, the first regional OTT player in India, hoichoi, is now the world&...

September 26 2021

Signs of the time: The trauma generation

Humra Quraishi looks into reports, that are available, to find out about the fears and a...

September 25 2021