Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

Echoes of 'Black Lives Matter' in India

The unrest, the carnage, the protests that shook Trump’s America a few weeks ago, seems to be echoing in India too - though the tremors a...

Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they&...

Celebrities who said "No" and stood up for their Beliefs

A celebrity, be it an actor or a sportsperson, is a role model for many youngsters. Celebrities earn obscene am...

Celebrity Circus and Media

Andy Warhol famously said that everyone in the world would be famous for fifteen minutes.

Hyperbole per...

Virat Kohli bats for Ola Share; urges citizens to opt for Shared Mobility

16th November 2017, New Delhi: With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola, India’s most popular mobile app for transportation...

Alia Bhatt, Virat Kohli And Priyanka Campaign “We Are Equal” On Women’s Day

Bollywood actress Alia Bhatt and Indian Cricket captain Virat Kohli will be participating in the Centre’s gender equality campaign “We Are Equal” on the I...

Don’t Just Stand There – This Mannequin Challenge Has A Message On Eve Teasing You Can’t Miss

It’s been a few weeks since the mass molestation incidents that occurred on New Year’s eve in Bangalore came to public consciousness. Debates have since raged o...