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Deepika Padukone is India’s most beautiful and glamorous

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive a...

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Good cricket but the joie de vivre is missing

Yuzvendra Chahal’s fiancee Dhanashree Verma cheering at RCB games has been amongst the most uplifting moments of the Dubai IPL, writes Read More

Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

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Second Innings: MS Dhoni

It was an unforgettable sunset at 19:29 hours on Independence Day, writes Sandeep Goyal, Read More

Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

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Echoes of 'Black Lives Matter' in India

The unrest, the carnage, the protests that shook Trump’s America a few weeks ago, seems to be echoing in India too - though the tremors a...

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Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they&...

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Celebrities who said "No" and stood up for their Beliefs

A celebrity, be it an actor or a sportsperson, is a role model for many youngsters. Celebrities earn obscene am...

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Celebrity Circus and Media

Andy Warhol famously said that everyone in the world would be famous for fifteen minutes.

Hyperbole per...

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