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Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

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That’s Cricket

With the IPL fever on, film historian Dhruv Somani, discusses Bollywood cinema’s takes on India’s favorite sport a...

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Cabaret Queens

Film historian, Dhruv Somani, returns to the era of cabarets to select seven of the dancing divas that shone a light on Bollyw...

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Similar strokes

Call it a coincidence or plain copycatting. Film historian, Dhruv Somani, writes on the curious clashes between Bollywood film...

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The Name Game

Which star gets top billing? Film historian Dhruv Somani tracks the ‘pehle main, phir aap’ syndrome of the Bollywo...

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The End of a New Beginning

Sandeep Goyal says that the one thing he has never understood about TikTok is – why does...

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The second last word

Vinta Nanda writes about the prevailing culture in the business of media and entertainment in India. 

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Celebrity endorsements hit by COVID-19

Indian Institute of Human Brands (IIHB) has released a report on celebrity compensation which states brands expect celebrity f...

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Echoes of 'Black Lives Matter' in India

The unrest, the carnage, the protests that shook Trump’s America a few weeks ago, seems to be echoing in India too - though the tremors a...

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Cheeni Kam: What is Cheeni, What is not?

Most Indians - up to 84% don’t want celebrities to endorse Chinese Brands. But do they know whether they&...

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