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Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

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Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

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SMM AUSAJA: Keeper Of Our Cine-Heritage & Memorabilia

SMM AUSAJA, our man in the frame, deserves not just this mere article, but perhaps books on him writes Aparajita Krishna.

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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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BOLLYWOOD FIGHTS BACK!

Bollywood has come together to seek redress against the irresponsible, derogatory and defamatory reporting by Times Now and Re...

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India's soft power - the unrealized potential

Where does India stand in the latest rankings on leveraging its soft power, asks Amit Khanna

Justice Is A Blindfolded Woman

Anupama Mandloi tells you why it is a good thing that the girl gang raped in Hathras isn’t alive to see the travesty of ...

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Gold for SHOPS Plus’ ‘50 Shades of ISHQ’

USAID’s flagship project in private sector health, Sustaining Health Outcomes through the Private Sector (SHOPS) Plus in India won gold i...

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Rich & Infamous

Khalid Mohamed reviews the documentary web series Bad Boy Billionaires, the film Serious Men and more, streaming on channels c...

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Dhoni and Virat: The Heroes of IPL 2020

The Indian Institute of Human Brands (IIHB) ran a telephonic survey to checkout recall of bran...

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